Substrakt

Stratford-upon-Avon’s Maybird Shopping Park has recently been redeveloped with the addition of new stores and units. The new look shopping park is launching in November 08.

Substrakt worked alongside DTZ’s marketing team to offer the Maybird a full marketing and advertising strategy for the launch. The campaign included the development of a brand new website, a creative concept for the strategy, the artwork and media booking for press adverts, leaflets and an outdoor campaign that included billboards and phone boxes.

Substrakt also co-ordinated a radio advertising campaign with local radio station Touch FM.