Some notes from Todays 4ip launch at Hello Digital
What is 4ip?
investment fund for public sector digital media. support web, games, etc improve the lives of people
what are we looking for?
really big ideas, 20 big ideas, big partners, delivery stuff though digital media
support small risky ideas,
criteria
- inspiring change, original, stir things up
- scratch important itch, what’s the problem?
- it isn’t about telly- collaboration and participation
- thrive after 4ip
particular interest
- helping people discover stuff that’s already out there
- digital democracy, keep an eye on money and power
- amplifying voices, wizdom of crowds, connect people
- tools, tools to make trouble, (e.g. uk blog search)
- networks
- participation
- people
- open
- less is more
- conversation
4ip.org.uk
does your idea stir things up?
- disruptive ideas, build stuff that allows people to do stuff much easier
- what can you do when networks talk to each other? what are the needs? what problems can be solved?
- massively local, global to local. have no poverty of ambition, reflecting community
- we’re open to bonkers ideas, i’m for maing horrible mistakes
- participation and collaboration is catalytic, networks, what it makes in terms of making and sharing media for everybody
- doing stuff that was previous impossible, 4ip making the next wikipedia
- finding commercial in public sector, commercially is more sustainable
- patientoption.co.uk, trip advisor for hospitals, public based performance data back to the NHS, b2b product of of and public site
- mozilla is about open source, but make a successful business
- we are open to innovation in intellectual property
q & a
- how do you make money? from digital media projects
- if were making stuff, it has to get out as broadly as possible, if you make stuff and you don’t allow it to be shared and copied for free your probably losing out
- give it away has been one of the key areas digital media platform has grown
- printers are free, ink is expensive
- chris anderson blog wired
- the best forms of collaborative media won’t be about genres
- 4ip helping web design companies make games
- researched based R & D for digital media for the creative industries, instead of life sciences
- free is the just the first bit, you do give things away but you can make money because of that
- 4ip couldn’t be more different from making great telly, stepping right into the water of participatory media
- they won’t have an audience they will be people using it
- the message about 4ip is about making the tech better
- the creative economy will be the economy
- it’s not been proven that large companies will dominate this space, having smaller companies is better