Substrakt

Willow Brook is a new shopping centre with Tesco Extra at its heart and is home to many high street stores and larger retail units. The centre opened in October 08 and has become a ‘town square’ for Bradley Stoke, Bristol.

Substrakt were appointed as the advertising agency for Willow Brook, working closely with the centre’s management and the marketing teams from DTZ and Tesco to develop an advertising and marketing strategy for the launch. This campaign included a fully content managed website that detailed progress of the centre’s construction and which was developed into a full site when the centre was completed. We conceptualised and developed all marketing and promotion material, structuring and delivering the advertising campaign which included bill boards, press adverts, press leaflet distribution, radio exposure and PR.

Substrakt also developed and managed the centre’s launch signage strategy, which involved the creation and implementation of hoarding print, window vinyls and car park and welcome signs.

Now the centre is open we continue to work with Willow Brook to provide an ongoing advertising and marketing service for various occasions and events.